Released on: August 28, 2008, 4:05 am

Press Release Author: Samsung

Industry: Electronics

Press Release Summary: Samsung connected the Australian Olympic team as well as
Senior AOC members in Beijing last week, providing 440 Samsung U900 mobile phones to
the travelling Aussie contingent.

Press Release Body: Sydney, 28 August 2008: As the Official Global Wireless
Communications Partner of the Olympic Games, Samsung chose to demonstrate its
ongoing commitment to promoting achievement and unity through sport and technology
by ensuring the Australian team is able to stay in touch with friends and family
throughout the Games.

Archie Thompson, the Socceroos striker, was thrilled with his new Samsung U900, "The
Olympics is an unforgettable experience and it has been great being able to stay in
touch as well as send photos and videos back home to share the memories and
atmosphere in real time."

Samsung has made sure no one misses out on the excitement of the Olympic Games.
- Ends -

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2007
consolidated sales of US$103.4 billion. Employing approximately 150,000 people in
134 offices in 62 countries, the company consists of five main business units:
Digital Media Business, LCD Business, Semiconductor Business, Telecommunication
Business and Digital Appliance Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.au

About Samsung Mobile
Samsung is the world's number two manufacturer of mobile phones. Key to its success
has been its unwavering focus on delivering premium quality, superior designed,
multi-media mobile phones. Major innovations in these areas include the world's
first 10 megapixel camera phone; 8 mobile TV phones across 4 different broadcasting
services, the first 8GB hard disk drive (HDD) embedded music smartphone and the
world's fastest High Speed Downlink Packet Access (HSDPA) technology. For more
information, please visit www.samsung.com.au.

For all PR enquiries please contact:
Weber Shandwick for Samsung
02 9994 4450
Web Site: www.samsung.com/au/

Web Site: http://www.samsung.com/au/

Contact Details: Weber Shandwick for Samsung
02 9994 4450
Web Site: www.samsung.com/au/